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Real-Time Marketing

Experian CheetahMail announces agreement with Movable Ink

Erin Dostal May 03, 2012

Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail.

Tactics for multichannel success

Jeff Fowler, Decision Software May 01, 2012

As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.

Marketers ramp up real-time strategies

Juan Martinez December 01, 2011

Ask any marketer what it takes to effectively reach consumers in a digitized, mobilized and socialized shopping environment and undoubtedly he will say you've got to target the right consumers with the right message at the right time. Increasingly, however, marketers are going beyond the notion of "the right time" by attempting to target consumers in real time with personalized and segmented interactions.

Cross-channel cross-selling

David King, EVP of Fulcrum October 19, 2011

Marketers must invest in a cross-channel platform to deliver relevant communications.

Target flop shows need for tech prep

Carol Krol October 01, 2011

It's Black Friday. A crowd gathers outside your brand's flagship retail location. Despite the expected shopper crush, the doors remain locked long after opening hours because the store manager has overslept.

Real-world challenges for real-time marketers

Dianna Dilworth October 01, 2011

As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate .

Q&A: Patrick McLean, VP of digital marketing, Capital One

Dianna Dilworth October 01, 2011

Patrick McLean, VP of digital marketing, Capital One, discusses his company's use of real-time marketing.

Marketers' demand for social ROI drives analytics moves

Tim Peterson September 01, 2011

Marketers are facing a fire hose of social media data, especially as networks like Google+ expand and Twitter explores monetization strategies.

Valassis unveils crisis-management strategy

Juan Martinez August 10, 2011

Media and marketing services company Valassis said this week that it will offer clients a "rapid response" media-placement strategy for crisis response.

Webtrends acquires analytics firm Reinvigorate

Tim Peterson August 08, 2011

Digital analytics company Webtrends has acquired real-time analytics firm Reinvigorate from investment group (mt) Media Temple Ventures. The deal closed August 5.

Sign me up: in praise of the daily deal

Carol Krol July 01, 2011

The daily deals sector has garnered plenty of headlines in the marketing press recently, including in this publication. That's no surprise given its size (pegged at $1.25 billion by BIA/Kelsey) and judging by the players who've launched daily deals services — Google, Facebook, Amazon.com and AT&T — to compete with the likes of Groupon and LivingSocial.

Data integration a must for real-time marketing

July 01, 2011

To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet.