Real-Time Marketing

Opening Your Mind (and Campaigns) to Open Data

Opening Your Mind (and Campaigns) to Open Data

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Marketers take note. There's a trend that's sweeping in: the push for open data innovation.

Tool Aims to Help Brands Put Bucks Behind Trends

Tool Aims to Help Brands Put Bucks Behind Trends

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NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.

Consumers Are Driving Marketers to Drink—and Innovate

Consumers Are Driving Marketers to Drink—and Innovate

It may seem like it's yours, but it's not. It has a life of its own and you work for it—not the other way around. I'm talking about your brand.

Fast Facts: May 2014

Fast Facts: May 2014

Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.

Word to the Wise: Real-Time

Word to the Wise: Real-Time

The question about "real time" is whether it's actually real time, or just near real time.

All the (Real) Time in the World

All the (Real) Time in the World

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Mass media buys are fine—but targeted real-time relevance should be every World Cup marketer's real goooaaalll.

Why Out-of-Control Social Conversations Are a Good Thing

Why Out-of-Control Social Conversations Are a Good Thing

Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.

Infographic: The Power of Real-Time Marketing

Infographic: The Power of Real-Time Marketing

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As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

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Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.

Marketing Chiefs Talk Big Thinking

Marketing Chiefs Talk Big Thinking

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15 marketing leader share their thoughts on thinking big in marketing

Using Real-Time Marketing for Retail

Using Real-Time Marketing for Retail

6 best practices for leveraging real-time marketing to bolster retail marketing efforts.

Real-time Web Marketing: Do as Your Best Consultative Salesperson Would Do

Real-time Web Marketing: Do as Your Best Consultative Salesperson Would Do

A website should engage and educate visitors, and encourage them to convert.

I Believe We Can Market on the Fly

I Believe We Can Market on the Fly

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Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."

News Byte: Demandbase Announces Marketo Integration

News Byte: Demandbase Announces Marketo Integration

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The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.

Fast Facts: September 2013

Fast Facts: September 2013

Some quick info hits to keep you up-to-date, including the percentage of consumers who open retailers' emails almost every time they receive them.

Infographic: It's All About Me

Infographic: It's All About Me

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Today's consumers want marketers to make it personal.

Programmatic, Real-time and Predictive: Display is Ready for Primetime

Programmatic, Real-time and Predictive: Display is Ready for Primetime

Changes in display technology and buying practices are leading to a shift, which could finally end search's iron man streak.

Q&A: Terry Young, CEO, Sparks & Honey

Q&A: Terry Young, CEO, Sparks & Honey

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Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.

A Tale of Two Direct Response Call Centers

A Tale of Two Direct Response Call Centers

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One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on.

Quit making excuses and start integrating

Quit making excuses and start integrating

An integrated marketing solution can really benefit a business's bottom-line.

Yahoo, Samsung promote consumer engagement with interactivity platform

Yahoo, Samsung promote consumer engagement with interactivity platform

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Yahoo and Samsung broaden their partnership to provide interactive, real-time television content.

Lynx island giveaway exposes entrants to a whiff of chaos

Lynx island giveaway exposes entrants to a whiff of chaos

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Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign.

Man vs. machine: Real-time bidding's growing pains

Man vs. machine: Real-time bidding's growing pains

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A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.

Real-time targeting brings yield management to mobile

Real-time targeting brings yield management to mobile

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Leloca's CEO discusses the importance of real-time targeting and how it can help local businesses with yield management.

Linking marketing and customer service data to get close to customers

Linking marketing and customer service data to get close to customers

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There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center.

Experian CheetahMail announces agreement with Movable Ink

Experian CheetahMail announces agreement with Movable Ink

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Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail.

Tactics for multichannel success

Tactics for multichannel success

As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.

Direct mail leaves a lasting impression with consumers

Direct mail leaves a lasting impression with consumers

Real-time marketing is the latest buzz word in the direct marketing industry. The term defines consumer expectations of marketing and response immediacy.

Marketers ramp up real-time strategies

Marketers ramp up real-time strategies

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Ask any marketer what it takes to effectively reach consumers in a digitized, mobilized and socialized shopping environment and undoubtedly he will say you've got to target the right consumers with the right message at the right time. Increasingly, however, marketers are going beyond the notion of "the right time" by attempting to target consumers in real time with personalized and segmented interactions.

Cross-channel cross-selling

Cross-channel cross-selling

Marketers must invest in a cross-channel platform to deliver relevant communications.

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