A majority of ROI leaders allocate more than 60% of their marketing budgets to real-time tactics.
Gartner Research VP Adam Sarner explains how marketers can benefit from "right-time" moments.
Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.
It may seem like it's yours, but it's not. It has a life of its own and you work for it—not the other way around. I'm talking about your brand.
Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.
The question about "real time" is whether it's actually real time, or just near real time.
Mass media buys are fine—but targeted real-time relevance should be every World Cup marketer's real goooaaalll.
Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.
As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.
15 marketing leader share their thoughts on thinking big in marketing
6 best practices for leveraging real-time marketing to bolster retail marketing efforts.
A website should engage and educate visitors, and encourage them to convert.
Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
Some quick info hits to keep you up-to-date, including the percentage of consumers who open retailers' emails almost every time they receive them.
Today's consumers want marketers to make it personal.
Changes in display technology and buying practices are leading to a shift, which could finally end search's iron man streak.
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on.
An integrated marketing solution can really benefit a business's bottom-line.
Yahoo and Samsung broaden their partnership to provide interactive, real-time television content.
Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign.
A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.
Leloca's CEO discusses the importance of real-time targeting and how it can help local businesses with yield management.
There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center.
Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail.
As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.
Real-time marketing is the latest buzz word in the direct marketing industry. The term defines consumer expectations of marketing and response immediacy.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.