Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.
As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.
15 marketing leader share their thoughts on thinking big in marketing
6 best practices for leveraging real-time marketing to bolster retail marketing efforts.
A website should engage and educate visitors, and encourage them to convert.
Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
Some quick info hits to keep you up-to-date, including the percentage of consumers who open retailers' emails almost every time they receive them.
Today's consumers want marketers to make it personal.
Changes in display technology and buying practices are leading to a shift, which could finally end search's iron man streak.
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on.
An integrated marketing solution can really benefit a business's bottom-line.
Yahoo and Samsung broaden their partnership to provide interactive, real-time television content.
Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign.
A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.
Leloca's CEO discusses the importance of real-time targeting and how it can help local businesses with yield management.
There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center.
Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail.
As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.
Real-time marketing is the latest buzz word in the direct marketing industry. The term defines consumer expectations of marketing and response immediacy.
Ask any marketer what it takes to effectively reach consumers in a digitized, mobilized and socialized shopping environment and undoubtedly he will say you've got to target the right consumers with the right message at the right time. Increasingly, however, marketers are going beyond the notion of "the right time" by attempting to target consumers in real time with personalized and segmented interactions.
Marketers must invest in a cross-channel platform to deliver relevant communications.
It's Black Friday. A crowd gathers outside your brand's flagship retail location. Despite the expected shopper crush, the doors remain locked long after opening hours because the store manager has overslept.
As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate .
Patrick McLean, VP of digital marketing, Capital One, discusses his company's use of real-time marketing.
Marketers are facing a fire hose of social media data, especially as networks like Google+ expand and Twitter explores monetization strategies.
Media and marketing services company Valassis said this week that it will offer clients a "rapid response" media-placement strategy for crisis response.
Digital analytics company Webtrends has acquired real-time analytics firm Reinvigorate from investment group (mt) Media Temple Ventures. The deal closed August 5.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.