Real-Time Marketing
Real-Time Marketing Can Lead to Big-Time ROI
June 03, 2015A majority of ROI leaders allocate more than 60% of their marketing budgets to real-time tactics.
Leverage Real-Time Events in Multichannel Marketing in 5 Steps
May 13, 2015Gartner Research VP Adam Sarner explains how marketers can benefit from "right-time" moments.
Opening Your Mind (and Campaigns) to Open Data
August 11, 2014Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
Tool Aims to Help Brands Put Bucks Behind Trends
June 11, 2014NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.
Consumers Are Driving Marketers to Drink—and Innovate
May 15, 2014It may seem like it's yours, but it's not. It has a life of its own and you work for it—not the other way around. I'm talking about your brand.
Fast Facts: May 2014
May 01, 2014Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.
Word to the Wise: Real-Time
May 01, 2014The question about "real time" is whether it's actually real time, or just near real time.
All the (Real) Time in the World
April 29, 2014Mass media buys are fine—but targeted real-time relevance should be every World Cup marketer's real goooaaalll.
Why Out-of-Control Social Conversations Are a Good Thing
April 16, 2014Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.
Infographic: The Power of Real-Time Marketing
April 11, 2014As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
The Tweet Beat: Marketo and Acxiom Shake Hands
April 09, 2014Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.
Marketing Chiefs Talk Big Thinking
March 17, 201415 marketing leader share their thoughts on thinking big in marketing
Using Real-Time Marketing for Retail
December 26, 20136 best practices for leveraging real-time marketing to bolster retail marketing efforts.
Real-time Web Marketing: Do as Your Best Consultative Salesperson Would Do
December 10, 2013A website should engage and educate visitors, and encourage them to convert.
I Believe We Can Market on the Fly
October 14, 2013Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
News Byte: Demandbase Announces Marketo Integration
September 05, 2013The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
Fast Facts: September 2013
September 01, 2013Some quick info hits to keep you up-to-date, including the percentage of consumers who open retailers' emails almost every time they receive them.
Programmatic, Real-time and Predictive: Display is Ready for Primetime
June 20, 2013Changes in display technology and buying practices are leading to a shift, which could finally end search's iron man streak.
Q&A: Terry Young, CEO, Sparks & Honey
May 01, 2013Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
A Tale of Two Direct Response Call Centers
April 17, 2013One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on.
Quit making excuses and start integrating
December 01, 2012An integrated marketing solution can really benefit a business's bottom-line.
Yahoo, Samsung promote consumer engagement with interactivity platform
November 06, 2012Yahoo and Samsung broaden their partnership to provide interactive, real-time television content.
Lynx island giveaway exposes entrants to a whiff of chaos
November 01, 2012Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign.
Man vs. machine: Real-time bidding's growing pains
October 09, 2012A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.
Real-time targeting brings yield management to mobile
September 19, 2012Leloca's CEO discusses the importance of real-time targeting and how it can help local businesses with yield management.
Linking marketing and customer service data to get close to customers
September 11, 2012There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center.
Experian CheetahMail announces agreement with Movable Ink
May 03, 2012Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail.
Tactics for multichannel success
May 01, 2012As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.
Direct mail leaves a lasting impression with consumers
January 01, 2012Real-time marketing is the latest buzz word in the direct marketing industry. The term defines consumer expectations of marketing and response immediacy.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions. |
