Real-Time Marketing

Why Out-of-Control Social Conversations Are a Good Thing

Why Out-of-Control Social Conversations Are a Good Thing

Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.

Infographic: The Power of Real-Time Marketing

Infographic: The Power of Real-Time Marketing

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As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

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Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.

Marketing Chiefs Talk Big Thinking

Marketing Chiefs Talk Big Thinking

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15 marketing leader share their thoughts on thinking big in marketing

Using Real-Time Marketing for Retail

Using Real-Time Marketing for Retail

6 best practices for leveraging real-time marketing to bolster retail marketing efforts.

Real-time Web Marketing: Do as Your Best Consultative Salesperson Would Do

Real-time Web Marketing: Do as Your Best Consultative Salesperson Would Do

A website should engage and educate visitors, and encourage them to convert.

I Believe We Can Market on the Fly

I Believe We Can Market on the Fly

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Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."

News Byte: Demandbase Announces Marketo Integration

News Byte: Demandbase Announces Marketo Integration

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The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.

Fast Facts: September 2013

Fast Facts: September 2013

Some quick info hits to keep you up-to-date, including the percentage of consumers who open retailers' emails almost every time they receive them.

Infographic: It's All About Me

Infographic: It's All About Me

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Today's consumers want marketers to make it personal.

Programmatic, Real-time and Predictive: Display is Ready for Primetime

Programmatic, Real-time and Predictive: Display is Ready for Primetime

Changes in display technology and buying practices are leading to a shift, which could finally end search's iron man streak.

Q&A: Terry Young, CEO, Sparks & Honey

Q&A: Terry Young, CEO, Sparks & Honey

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Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.

A Tale of Two Direct Response Call Centers

A Tale of Two Direct Response Call Centers

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One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on.

Quit making excuses and start integrating

Quit making excuses and start integrating

An integrated marketing solution can really benefit a business's bottom-line.

Yahoo, Samsung promote consumer engagement with interactivity platform

Yahoo, Samsung promote consumer engagement with interactivity platform

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Yahoo and Samsung broaden their partnership to provide interactive, real-time television content.

Lynx island giveaway exposes entrants to a whiff of chaos

Lynx island giveaway exposes entrants to a whiff of chaos

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Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign.

Man vs. machine: Real-time bidding's growing pains

Man vs. machine: Real-time bidding's growing pains

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A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.

Real-time targeting brings yield management to mobile

Real-time targeting brings yield management to mobile

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Leloca's CEO discusses the importance of real-time targeting and how it can help local businesses with yield management.

Linking marketing and customer service data to get close to customers

Linking marketing and customer service data to get close to customers

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There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center.

Experian CheetahMail announces agreement with Movable Ink

Experian CheetahMail announces agreement with Movable Ink

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Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail.

Tactics for multichannel success

Tactics for multichannel success

As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.

Direct mail leaves a lasting impression with consumers

Direct mail leaves a lasting impression with consumers

Real-time marketing is the latest buzz word in the direct marketing industry. The term defines consumer expectations of marketing and response immediacy.

Marketers ramp up real-time strategies

Marketers ramp up real-time strategies

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Ask any marketer what it takes to effectively reach consumers in a digitized, mobilized and socialized shopping environment and undoubtedly he will say you've got to target the right consumers with the right message at the right time. Increasingly, however, marketers are going beyond the notion of "the right time" by attempting to target consumers in real time with personalized and segmented interactions.

Cross-channel cross-selling

Cross-channel cross-selling

Marketers must invest in a cross-channel platform to deliver relevant communications.

Target flop shows need for tech prep

Target flop shows need for tech prep

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It's Black Friday. A crowd gathers outside your brand's flagship retail location. Despite the expected shopper crush, the doors remain locked long after opening hours because the store manager has overslept.

Real-world challenges for real-time marketers

Real-world challenges for real-time marketers

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As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate
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Q&A: Patrick McLean, VP of digital marketing, Capital One

Q&A: Patrick McLean, VP of digital marketing, Capital One

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Patrick McLean, VP of digital marketing, Capital One, discusses his company's use of real-time marketing.

Marketers' demand for social ROI drives analytics moves

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Marketers are facing a fire hose of social media data, especially as networks like Google+ expand and Twitter explores monetization strategies.

Valassis unveils crisis-management strategy

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Media and marketing services company Valassis said this week that it will offer clients a "rapid response" media-placement strategy for crisis response.

Webtrends acquires analytics firm Reinvigorate

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Digital analytics company Webtrends has acquired real-time analytics firm Reinvigorate from investment group (mt) Media Temple Ventures. The deal closed August 5.

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Featured Articles

Turning Big Data Into Smart Data

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5 Reasons to Rethink Radio Right Now

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.