Real-Time Bidding

Yahoo Makes Big Play in Mobile Advertising

Yahoo Makes Big Play in Mobile Advertising

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It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major Sales

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The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Rubicon Project Files for IPO

Rubicon Project Files for IPO

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The advertising automation company goes public as digital and mobile advertising continue to grow.

News Byte: Centro Acquires RTB Platform for $40 Million

News Byte: Centro Acquires RTB Platform for $40 Million

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CEO says deal aims to give marketers control of real-time bidding efforts.

Future Shock

Future Shock

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The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.

Video: RTB and Driving Mobile Growth

Video: RTB and Driving Mobile Growth

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For marketers that are not yet buying ads on mobile devices, it's well worth exploring.

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

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Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

Video: Finding Your Audience with RTB

Video: Finding Your Audience with RTB

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A run-down of the the major buying methods that are made available via real-time bidding.

Video: What is Real Time Bidding?

Video: What is Real Time Bidding?

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Unlike traditional digital sales, RTB creates a unique transaction for every single impression at the moment the ad is shown.

Real Problems With Real-Time Bidding

Real Problems With Real-Time Bidding

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The head of one demand-side platform provider (DSP) thinks the time has come for marketers to confront some serious issues regarding the viewability, as well as the profitability, of their real-time bidding (RTB) buys.

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