May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Technology Is Changing the Way We Market—and Spend

Banking on Customer Experience Management

40 Under 40: 2013 Call For Entries Now Open!

July 14, 2000

RealNetworks, ZDTV Make Agreement

Multimedia developer and provider RealNetworks Inc. and ZDTV said they formed a marketing and technology agreement. The terms of the agreement stipulate that ZDTV will be a default channel on RealPlayer and on Real.com's Channel Guide. The resulting default channel and listing will prompt people to ZDTV.com. As a result of the agreement ZDTV will also be able to offer rich media advertising that plays as the channel is loading through the Real Player to existing and new advertisers. Currently more than 130 million people have downloaded and registered Real Player.