RealNetworks' Privacy Breach Forces Software Change
"When we really wrapped our minds around this, we became convinced that we screwed up," RealNetworks CEO Rob Glaser said in a statement.
Bruce Kasanoff, CEO of Accelerating1to1, a spin-off of customer relationship marketing company Peppers and Rogers Group, Stamford, CT, said Real Networks is a very sophisticated company that admitted its misstep. But he said far too many other companies don't have a handle on what they are doing.
"They're still saying to their customers, 'Just buy my product, don't talk back to me, just buy my product,' but a true one-to-one relationship doesn't necessarily mean supercharged advertising. It means recognizing that the customer may want you to do something differently."