Direct Line Blog

Real-time reviews on Twitter: yay or nay?

Share this article:
Last week I read about a critic from the D.C.-based Washingtonian doing a restaurant review though Twitter. While I find it fascinating that people are using the platform in an outside-the-box way, I also find it slightly ridiculous. Who wants to sit glued to a computer for four hours at a time waiting to hear the play by play of someone else’s dining experience? Apparently 56 people (the number of users following reviewer Todd Kliman on Twitter at the time I wrote this), not including those who read the web-version on Washingtonian.com.

The real question is whether these types of real-time reviews will become commonplace. This may not only be with restaurants, but also with books, movies, albums and other media.

While a full review of Alain Ducasse’s Adour appeared the following morning, I ultimately I felt for the reviewer, as every few minutes his glorious meal was interrupted so he could type 140 characters or less into his BlackBerry.

I hated the entire idea of this at first. But as I continued to read I found clever insights (“The Riesling is a good match, a very good match. Is there anything that doesn't go with a Theise wine? Maybe moonpies.”) and fun anecdotes (“The guy next to us, his macaroon tray: beat up, demolished. He picked them up, squeezed them, plucked their essence out.”), which wouldn’t normally be found in a formal review. It felt personal. It felt as if I was at dinner with the reviewer. He’s funny! I like him! Maybe this isn’t so ridiculous…
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, ...

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.