Real Time Bidding

Yahoo Makes Big Play in Mobile Advertising

Yahoo Makes Big Play in Mobile Advertising

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It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major Sales

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The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Rubicon Project Files for IPO

Rubicon Project Files for IPO

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The advertising automation company goes public as digital and mobile advertising continue to grow.

News Byte: Centro Acquires RTB Platform for $40 Million

News Byte: Centro Acquires RTB Platform for $40 Million

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CEO says deal aims to give marketers control of real-time bidding efforts.

Future Shock

Future Shock

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The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.

Video: RTB and Driving Mobile Growth

Video: RTB and Driving Mobile Growth

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For marketers that are not yet buying ads on mobile devices, it's well worth exploring.

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

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Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

Video: Finding Your Audience with RTB

Video: Finding Your Audience with RTB

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A run-down of the the major buying methods that are made available via real-time bidding.

Video: What is Real Time Bidding?

Video: What is Real Time Bidding?

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Unlike traditional digital sales, RTB creates a unique transaction for every single impression at the moment the ad is shown.

Real Problems With Real-Time Bidding

Real Problems With Real-Time Bidding

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The head of one demand-side platform provider (DSP) thinks the time has come for marketers to confront some serious issues regarding the viewability, as well as the profitability, of their real-time bidding (RTB) buys.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...