Real Time Bidding
It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
The advertising automation company goes public as digital and mobile advertising continue to grow.
CEO says deal aims to give marketers control of real-time bidding efforts.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
For marketers that are not yet buying ads on mobile devices, it's well worth exploring.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
A run-down of the the major buying methods that are made available via real-time bidding.
Unlike traditional digital sales, RTB creates a unique transaction for every single impression at the moment the ad is shown.
The head of one demand-side platform provider (DSP) thinks the time has come for marketers to confront some serious issues regarding the viewability, as well as the profitability, of their real-time bidding (RTB) buys.
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