The advertising automation company goes public as digital and mobile advertising continue to grow.
CEO says deal aims to give marketers control of real-time bidding efforts.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
For marketers that are not yet buying ads on mobile devices, it's well worth exploring.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
A run-down of the the major buying methods that are made available via real-time bidding.
Unlike traditional digital sales, RTB creates a unique transaction for every single impression at the moment the ad is shown.
The head of one demand-side platform provider (DSP) thinks the time has come for marketers to confront some serious issues regarding the viewability, as well as the profitability, of their real-time bidding (RTB) buys.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.