Real Media Serves More Than 1 Billion Ads During 'Storm of the Century'

Share this article:
Interactive advertising and marketing firm Real Media served more than 1 billion ads to weather portal Weather.com during the week ending March 5, Real Media said yesterday.


The New York-based company said that on March 5 alone, it served more than 382 million ads to Weather.com during the "Storm Of The Century That Wasn't," a day when weather forecasters were predicting record snow for the Northeast. The storm turned out to be much less than predicted.


Real Media said Weather.com switched its ad serving technology last year from DoubleClick's AdServer to Real Media's Open AdStream. The company said the portal switched because it found that DoubleClick's technology could not scale fast enough when emergency weather conditions increased traffic on the Web site.


"Our site sees fast turnaround in terms of both content and advertising," said Tim Messier, Weather.com's ad technology manager. "We never miss a weather event and as a result, our site's traffic can spike to several hundred times its normal levels."


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.