Real Media Serves More Than 1 Billion Ads During 'Storm of the Century'

Share this article:
Interactive advertising and marketing firm Real Media served more than 1 billion ads to weather portal Weather.com during the week ending March 5, Real Media said yesterday.


The New York-based company said that on March 5 alone, it served more than 382 million ads to Weather.com during the "Storm Of The Century That Wasn't," a day when weather forecasters were predicting record snow for the Northeast. The storm turned out to be much less than predicted.


Real Media said Weather.com switched its ad serving technology last year from DoubleClick's AdServer to Real Media's Open AdStream. The company said the portal switched because it found that DoubleClick's technology could not scale fast enough when emergency weather conditions increased traffic on the Web site.


"Our site sees fast turnaround in terms of both content and advertising," said Tim Messier, Weather.com's ad technology manager. "We never miss a weather event and as a result, our site's traffic can spike to several hundred times its normal levels."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.