Real Magnet Joins Bonded Sender Program

Share this article:
E-mail marketing firm Real Magnet, Washington, said Friday that it joined the Bonded Sender program, which is operated by TrustE and IronPort Systems.


To qualify, Real Magnet said, it had to have its technology and practices certified by TrustE. Once certified, certain Real Magnet IP addresses were "white listed" with IronPort's network of 34,000 receiving organizations, including MSN and Hotmail.


The program also requires Real Magnet to post a bond guaranteeing that all messages sent from the dedicated IP addresses are from organizations that comply with the program's sender standards.


In June, e-mail service providers panned the Bonded Sender program in an internal industry report, saying it does not treat commercial e-mailers fairly. The report detailed several shortcomings the committee found in a test of the e-mail reputation system.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.