Real Cities Begins Major Integrated Campaign

Share this article:
KnightRidder.com, the operator of Real Cities, a network of regional city dot-com hubs, said yesterday that it will launch a marketing campaign designed to increase awareness of the Real Cities Web sites.


The campaign, which includes television, radio, Internet advertising, print, bus wraps, direct e-mail and person-to-person marketing, will begin this week with TwinCities.com and Kentucky.com.


Visitors to Kentucky.com can register to win a Chrysler PT Cruiser. At TwinCities.com, prizes include home care services, such as lawn service and free maid service among others.


The television and radio ads will appear on major media stations in the Minneapolis/St. Paul and Kentucky areas. Other facets of the campaign will be ongoing, including Internet and direct e-mail.


The sites provide local news and information including travel, health and sports channels, video commentary, shopping, classifieds, entertainment, events, community publishing, news archives, search capabilities, Internet access and e-mail.


The campaign will move to other Real Cities networks in Miami, San Francisco, Philadelphia, Kansas City, MO, and Charlotte, NC, on June 25.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.