Reading the Web Leads Consumers to Switch Firms

Share this article:
E-business research firm Cyber Dialogue this week survey results that show consumers have been switching financial companies in large numbers because of what they've learned online.


The report said the opinions of 10.3 million Americans' changed about a financial services after reading company-specific or industry information on the Internet. One in four of those people, 3.1 million customers, switched to a new financial institution as a result of their findings.


More than 16 percent interviewed about insurance, banking or investing experienced a change of opinion about industry providers after viewing content on the Web. The results are part of an ongoing study about Internet branding by the New York-based company.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.