Reading the Web Leads Consumers to Switch Firms

Share this article:
E-business research firm Cyber Dialogue this week survey results that show consumers have been switching financial companies in large numbers because of what they've learned online.


The report said the opinions of 10.3 million Americans' changed about a financial services after reading company-specific or industry information on the Internet. One in four of those people, 3.1 million customers, switched to a new financial institution as a result of their findings.


More than 16 percent interviewed about insurance, banking or investing experienced a change of opinion about industry providers after viewing content on the Web. The results are part of an ongoing study about Internet branding by the New York-based company.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.