Reader's Digest

Share this article:
Reader's Digest
Reader's Digest

With 50 editions in more than 60 countries and 21 languages, Reader's Digest is the world's most widely read magazine. Founded in 1922, the brand has always had the goal of educating, entertaining and inspiring its audience, says Amy Radin, SVP and CMO of Reader's Digest Association.

However, over the years, the brand has evolved and has communicated these mores in an increasingly contemporary way. “We've moved into a more multichannel strategy,” Radin explains, “and shifted our direct mail marketing to a heavy focus on the Web.”

The core of the business is its print publication, but the company also has an array of branded products, including music, books and home entertainment.

In January of 2005, Reader's Digest published Extraordinary Uses for Ordinary Things in the US in both hardcover and paperback formats. Sold through direct mail, sweepstakes, voucher and other promotions to magazine subscribers, and to the public through retail locations, the book went on to sell more than 1 million copies in the US and millions more around the globe.

The company continues to use a mix of newsstand, direct mail, search, e-mail, social and sweepstakes marketing in its direct arsenal.

Share this article:
close

Next Article in 30th Anniversary Issue

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »