Reader's Digest Will Market Personal Finance Tool

Share this article:
The Reader's Digest Association Inc. said yesterday that it will market a personal finance program from AMS Direct, a multichannel marketer of self-improvement products and services.


Pleasantville, NY-based Reader's Digest will endorse the program and provide database targeting and segmentation as well as creative direction for marketing the product to its database.


This is the latest Reader's Digest initiative in the financial arena. Other recent moves include agreements with The Vanguard Group, GE Capital Assurance, Liberty Mutual, Pethealth Inc., Physicians Mutual Insurance Co. and Bank One.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.