Reader's Digest Takes $27M Charge
Previously it deferred and amortized certain magazine promotion costs.
The charge lowered its full-year earnings to 49 cents per share from a previously reported 66 cents.
Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.
It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.
The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.