Reader's Digest Takes $27M Charge
Previously it deferred and amortized certain magazine promotion costs.
The charge lowered its full-year earnings to 49 cents per share from a previously reported 66 cents.
A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.
JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches
DMN's UK-based sister publication launches Campaign US