Readers' Digest Magazine Struggling

Share this article:
Readers' Digest Association Inc., Pleasantville, NY, which reported good news overall in its second-quarter results late last month, struggled with its core magazine business. Magazine revenue increases in the United States and internationally were offset by lower subscription and advertising revenues from Readers' Digest magazine, due to planned reductions in circulation and the sale of American Health magazine.


However, its non-magazine business fared much better; and the company announced a 61 percent earnings increase to $.90 per share for the fiscal 2000 second quarter.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.