'Reader's Digest' kicks off Facebook sweepstakes

Share this article:
Reader's Digest
Reader's Digest

The Reader's Digest Association has launched a Facebook sweepstakes and campaign to expand its digital interaction with consumers.

The “Your Life...The Reader's Digest Version” contest encourages consumers to submit their life story in 150 words or fewer on the company's Facebook page. Consumers will then vote to determine the best story. The winner will be published in the magazine and earn $25,000, while 10 runners-up will be published on ReadersDigest.com and win $2,500 each.

Reader's Digest is promoting the initiative through direct marketing, TV interviews and radio promotions, said Kevin O'Keefe, senior brand director at Reader's Digest, via email. The brand worked with “a host of company and agency talent” on the campaign, including AOR Blue Sky Agency

Reader's Digest also designed the contest to boost awareness of the recently published book Life... The Reader's Digest Version. All entrants and voters will receive a free digital download of a multiple-chapter excerpt from the book.

To participate, consumers must allow Facebook to access profile information, including names, profile pictures, gender, networks, user IDs and lists of friends. By entering, consumers automatically opt-in to receive future Reader's Digest mailings, according to the contest's rules.

O'Keefe said the target consumer for the campaign is “an individual whose life view is grounded in experience, who looks to Reader's Digest to open a door to a new idea or possibility.”   

The contest will run through November 1.

Correction: An earlier version of this story misidentified the agency that The Reader's Digest Association is working with on the campaign. The company works with Blue Sky Agency.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.