Reader's Digest Enhances Database

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American List Counsel Inc., Princeton, NJ, said that Reader's Digest has enhanced its Specialty Publications Database of more than 3.2 million active subscribers, which is managed by the ALC Data Management division.


The database consists of Reader's Digest specialty titles American Woodworker, Family Handyman, New Choices and Reader's Digest Large Print.


The enhancements came from the Acxiom InfoBase, a consumer and business data source. They include age, income, presence of children by age, pet owners and interest categories.


The base price on the file is $100/M.


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