Reader's Digest, Arcadia release South African names through Acton

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Reader's Digest and Arcadia catalog have made two lists of South African consumers available through manager Acton Direct. The files are new to market.

South Africa Reader's Digest Expires Consumer Mailing List features formerly active Reader's Digest subscribers. Reader's Digest does not make its current subscriber list available. The 470,865-universe list is available beginning at $125/M.

South Africa Arcadia Sweeps Catalog Product Buyers Consumer Mailing List contains mail order buyers and competition entrants. They responded to the Arcadia catalog by either purchasing items — automatically registering them for contests — or directly registering solely for the sweeps offer. The 401,519-universe list is available beginning at $170/M.

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