Reader's Digest, Arcadia release South African names through Acton

Share this article:

Reader's Digest and Arcadia catalog have made two lists of South African consumers available through manager Acton Direct. The files are new to market.

South Africa Reader's Digest Expires Consumer Mailing List features formerly active Reader's Digest subscribers. Reader's Digest does not make its current subscriber list available. The 470,865-universe list is available beginning at $125/M.

South Africa Arcadia Sweeps Catalog Product Buyers Consumer Mailing List contains mail order buyers and competition entrants. They responded to the Arcadia catalog by either purchasing items — automatically registering them for contests — or directly registering solely for the sweeps offer. The 401,519-universe list is available beginning at $170/M.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.