Date: Tuesday, July 14
Time: 1:00 p.m. EST/10:00 a.m. PST
CLICK HERE to view on demand.
Deliverability has been a concern for e-mail marketers since the beginning. E-mail marketing is more popular than ever because of its cost-efficiency, immediacy of results and high ROI – and your reputation plays into the deliverability of your e-mail marketing messages like never before.
Avoiding the spam filters is essential to the success of e-mail marketing. But do you know how? More importantly, do you know the most recent laws and best practices to keep your e-mail marketing legal and make sure it gets delivered to the Inbox of your intended recipients?
Find out what you can do to optimize the deliverability of your permission-based e-mail marketing campaigns in this one-hour Webinar. Three e-mail deliverability experts will provide:
- An examination of the deliverability landscape, including best practices to use and pitfalls to avoid
- Real examples of what works and what doesn't work in the complex world of e-mail deliverability
Featured Speakers
Michael Kelly, Director, Strategic Alliances, ClickMail
Craig Spiezle, Chairman & Founder, Online Trust Alliance (OTA), Managing Director, AgeLight LLC
David Fowler, Director of E-mail Strategy, Deliverability and Privacy Compliance, Lyris Technologies
Moderator
Dianna Dilworth, Associate Editor, DMNews
Sponsored by
Lyris simplifies marketing technology, so you can amplify your ROI. Lyris is the online-marketing expert that delivers the right mix of technology and industry knowledge to help you simplify your marketing efforts and optimize campaign ROI.