Reaching out to the "Wal-Mart Mom"
This year's presidential candidates have spent a lot of their time (and money) trying to mark a mark with the "reg'lar folks" of middle America: "Joe the Plumber," "Wal-Mart Moms," "Joe Sixpack" and, to some extent, "Jane Wine Box" (thank you, Jon Stewart), have been coddled, cajoled, addressed and fired up in the race for precious votes.Now Wal-Mart is providing a new, direct-to-Joe-and-Jane channel for the candidates: online campaign videos at walmart.com, samsclub.com and walmartstores.com.
Each candidate is posting two videos to the sites, introducing themselves and explaining their positions on various issues. Wal-Mart will drive shoppers to the videos with in-store announcements.