Reaching out to the "Wal-Mart Mom"

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This year's presidential candidates have spent a lot of their time (and money) trying to mark a mark with the "reg'lar folks" of middle America: "Joe the Plumber," "Wal-Mart Moms," "Joe Sixpack" and, to some extent, "Jane Wine Box" (thank you, Jon Stewart), have been coddled, cajoled, addressed and fired up in the race for precious votes.

Now Wal-Mart is providing a new, direct-to-Joe-and-Jane channel for the candidates: online campaign videos at walmart.com, samsclub.com and walmartstores.com.

Each candidate is posting two videos to the sites, introducing themselves and explaining their positions on various issues. Wal-Mart will drive shoppers to the videos with in-store announcements.
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...