Direct Line Blog

Reaching out to the "Wal-Mart Mom"

Share this article:
This year's presidential candidates have spent a lot of their time (and money) trying to mark a mark with the "reg'lar folks" of middle America: "Joe the Plumber," "Wal-Mart Moms," "Joe Sixpack" and, to some extent, "Jane Wine Box" (thank you, Jon Stewart), have been coddled, cajoled, addressed and fired up in the race for precious votes.

Now Wal-Mart is providing a new, direct-to-Joe-and-Jane channel for the candidates: online campaign videos at walmart.com, samsclub.com and walmartstores.com.

Each candidate is posting two videos to the sites, introducing themselves and explaining their positions on various issues. Wal-Mart will drive shoppers to the videos with in-store announcements.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.