RC To Launch New Marketing Program

Share this article:
The Royal Crown Cola Co. will launch a new marketing campaign today.


RC Cola will introduce the "Great Taste-Great Value Guarantee," which will offer customers money back if they are not satisfied with their RC Cola. The campaign will be supported by on-package coupons and a springtime "Buy Two Get One Free" offer, as well as 55-cent coupons on next purchases.


"We feel we've taken the right and important steps to target our core customer and perhaps even attract new ones," said Jeffrey Spencer, RC's senior vice president of marketing. "We've developed a program that speaks directly to consumers when they are cruising the beverage aisle and making their purchasing decisions."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.