Razorfish

Razorfish hires Paul do Forno as SVP of multichannel commerce

Razorfish hires Paul do Forno as SVP of multichannel commerce

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Publicis Groupe digital agency Razorfish has named Paul do Forno SVP of multichannel commerce, a newly created position, said Shannon Denton, executive sponsor of commerce and president of Razorfish's central region. Do Forno, who reports to Denton, joined in March and is based in Chicago.

Q&A: Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale

Q&A: Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale

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Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale, discusses ways to engender loyalty.

Axe campaign has fans collaboratively write graphic novel online

Axe campaign has fans collaboratively write graphic novel online

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Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.

Agency-as-a-service portrays new business strategy model

Agency-as-a-service portrays new business strategy model

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For a peek at the future of holding company Publicis Groupe's VivaKi unit, one need only look to its launch of CRM agency CRM365. Not only did it launch without a single client, but managing director Alec Bokman pointed out that CRM365 isn't even really an agency, but rather a software-as-a-service company.

Publicis' 2010 revenue up 19%; net income increases 30%

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Holding company Publicis Groupe's full-year 2010 revenue increased 19.4% to $7.4 billion, compared with 2009. The company's full-year net income also increased 30.5% to $715.6 million compared with the previous year. Publicis' digital work accounted for 28% of total revenue last year, an increase of 5.6% compared with 2009.

Razorfish hires Zell to build out CRM

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Razorfish appointed John Zell VP of customer relationship technology solutions on February 1 as part of the agency's effort to increase its CRM presence.

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