Razorfish reorganization includes two office closures

Share this article:

As part of a major corporate reorganization, Microsoft-owned digital agency Razorfish has decided to close its two smallest offices: Boston and Ft. Lauderdale, FL.

“We are still working through the details for these locations, including how many employees will be relocating to other offices, how many will be working virtually, and how many will be working onsite with clients,” said Razorfish chief strategy officer Jeff Lanctot. “This will help us manage our fixed costs a bit better and also help us be more flexible in handling certain accounts.”

In addition, central region president David Friedman, who oversees Latin America, was named the first-ever US-wide president of the agency, and Colin Kinsella, the West region president, was named the agency's first-ever chief innovation officer.

“[Friedman]'s appointment is consistent with how we're operating as a more global firm,” added CEO Bob Lord. “[And] Colin will focus on making our work more innovative across Razorfish — Colin knows our business inside-out and has helped many clients take digital to the next level.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.