Direct Line Blog

Razorfish deal could expand the agency globally

Share this article:
Exciting news today for Razorfish, being bought by Publicis. It seems to make a lot more sense for the agency to be a part of the holding company that has such a focus on digital advertising, than living in Microsoft's technology world. While it is still early to say how it will play out logistically, I was speaking with Razorfish CEO Bob Lord today and he mentioned that there is potential to grow the brand globally in places where it doesn't have a presence but Publicis does. The first place that came to Lord's mind was India, where currently Razorfish has no presence but Publicis is big. Would be interesting to see what Razorfish's creative bunch would bring to that emerging market. Still, this is all just speculation. We'll have to wait and see...
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client ...

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.