July 23, 2009
Raunchy Hardee's campaign gets its comeuppance
Hardee's is getting some major backlash from its racey "Name Our Holes," promotion which calls on consumers to come up with their own sexy name for Hardee's new desert. As could be expected, the response has not been entirely turned on. The Parents Television Council has attacked the ad and called it irresponsible and now one of Hardee's biggest franchisee owner Ben Mayo Boddie, who operates 350 of the chain's restaurants, responded in accordance with the Council by saying that it, "...diminishes not only the product but the brand itself." AdAge has more here.