Rather Talk Shop Than Dinner

Share this article:
People would rather talk about their last online shopping excursion than their last trip to the movie theater or favorite restaurant, according to three independent studies released this week.


The studies found that the average American adult tells 8.6 people about their favorite movie and 6.1 people about their favorite restaurant, compared to telling 12 other people about their last online shopping trip.


The research was conducted by Opinion Research Corporation International, Princeton, NJ, and sponsored by priceline.com. It was compiled from 1,000 interviews with priceline.com customers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.