**Rate Case Implementation Expected Jan. 7

Share this article:
NEW ORLEANS -- Direct marketers should prepare for new postal rates to kick in on Jan. 7.


Jerry Cerasale, senior vice president of government affairs at the Direct Marketing Association, said that after Postmaster General William J. Henderson appeared on a panel here yesterday, he asked Henderson if it is correct "for me to be telling our members to expect the rates to go into effect on Jan. 7, and he said, `That's great advice.' "


Cerasale also said he expects the increase to be considerably lower than what the USPS asked for. The agency asked for an increase of 6.4 percent across the board, with some catalogs, flat-shaped mail and magazines reaching double-digit increases.


Cerasale said the DMA worked hard with postal officials to get the increase for flats and periodicals decreased. Cerasale said the DMA would also receive financial reports from the USPS each quarter that can be analyzed and tracked to see whether there are any high-cost factors that could be improved.


"We don't usually have access to these numbers," he said. "But we believe this will be a great way to help the postal service catch problems early so that the costs will not be out of control for direct marketers."
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.