Rasmussen named chief US creative officer at Tribal DDB

Share this article:

Tribal DDB Worldwide, an Omnicom agency, has named Robert Rasmussen US chief creative officer and executive creative director for New York. He will report to Richard Guest, president of Tribal DDB US.

As CCO, he will oversee national and international work, said Paul Gunning, CEO of Tribal DDB US. As executive creative director in New York, he will work on individual accounts, the largest of which is Johnson & Johnson, Gunning added.

The chief creative role is a new one for Tribal, necessary to handle the opportunities coming from the US market and abroad, Gunning said. 

Rasmussen joined the agency from BBH New York, where he worked as executive creative director of innovation, overseeing the GMAC/Ally Bank account and Sprite's brand relaunch. He replaces Steve Nesle as ECD for the New York office.

Previously, he was executive director at R/GA, overseeing the agency's Nike account. He also worked at Wieden & Kennedy and JWT.

Gunning said 2010 is shaping up to be a big year for mobile, and hopes Rasmussen can help position the agency favorably in the space.

"We're looking more deeply into mobile as a direct marketing mechanism," he explained. "I think 2010 starts the material march for the medium and that we'll be seeing some outstanding executions that will set the bar for best-in-class.”

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to ...

The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.