Formerly known as Rapp Collins, last year Rapp dropped the Collins, as the agency evolved its brand from a direct marketing agency to a direct and digital marketing agency. Known for decades for its attention to CRM and data analytics as well as its media planning, Rapp has found the digital revolution to suit its business well. Rooted in direct marketing principles, the agency is taking its strengths in measurement and applying them to the digital world, making it one of the top direct agencies. Click headline above to view Rapp's full profile, complete with capabilities and company history.