A new, more agile approach to content marketing is powering the computing company's marketing plans.
The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.
The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.
The ever-evolving industry may force the video game retailer to hit the reset button on its business model.
After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.
Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.
Engaging an audience that takes humor seriously requires an approach that's at the same time quick-witted and pervasive.
7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.
Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.
The American Red Cross's VP of customer experience and CRM talks customer engagement tools and strategies.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.
The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.
T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.
The financial services firm learns that listening to the voice of the customer is just common cents.
It's easy for marketers to get entangled in Big Data, technology, and complicated algorithms. Here are four tips every marketer needs to follow to keep it simple.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
Dangerfield has been through it all. Here's what she hopes Dell will achieve in the future and how she plans to help take the company there.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.
Greenleaf reflects on his experience in the hospitality industry and cites a considerable customer service faux pas to avoid.
The hotel chain spices up its global marketing with local flavor.
A primer on the prestige makeup brand's content, search, and social strategies.
For Smashbox's VP of global marketing working behind the scenes can be just as rewarding as taking center stage.
The airline's rebrand promises a more tech-savvy, customer-centric experience.
Lion Brand Yarn builds off its loyal customer base in a changing social media landscape.
Zontee Hau of Lion Brand Yarn on how her interest in knitting and crocheting ties into her job.
Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
A new recipe for cooking up customer data has this direct seller of groceries in growth mode.
FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics.
The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.
A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia's social campaigns.
When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.
Caesar's new Web initiatives could play a key role in its future.
More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.
Direct Marketing News talks with Tammy Gordon, AARP's director of social communications.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.