Rapp names Heapps CMO

Share this article:

Direct agency Rapp has named former chief creative officer Rachael Heapps CMO for the US, according to the company. She will focus on new business as well as internal development.

Heapps will work with Rapp global CEO Bob Horvath as well as chief creative officer Marty Cooke, named to the role last year.

Rapp counts Pfizer, AMC and Time Warner among its client base.

The agency's move to name a CMO follows similar moves made by Draftfcb, which named Debra Coughlin CMO in March, and TBWA Toronto, which named Julia Foster CMO in June.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.

What Top Marketers Read to Get Inspired

What Top Marketers Read to Get Inspired

DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.