Direct Line Blog

Rapp names Heapps CMO

Share this article:

Direct agency Rapp has named former chief creative officer Rachael Heapps CMO for the US, according to the company. She will focus on new business as well as internal development.

Heapps will work with Rapp global CEO Bob Horvath as well as chief creative officer Marty Cooke, named to the role last year.

Rapp counts Pfizer, AMC and Time Warner among its client base.

The agency's move to name a CMO follows similar moves made by Draftfcb, which named Debra Coughlin CMO in March, and TBWA Toronto, which named Julia Foster CMO in June.

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck ...

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.