Direct Line Blog

Rapp names Heapps CMO

Share this article:

Direct agency Rapp has named former chief creative officer Rachael Heapps CMO for the US, according to the company. She will focus on new business as well as internal development.

Heapps will work with Rapp global CEO Bob Horvath as well as chief creative officer Marty Cooke, named to the role last year.

Rapp counts Pfizer, AMC and Time Warner among its client base.

The agency's move to name a CMO follows similar moves made by Draftfcb, which named Debra Coughlin CMO in March, and TBWA Toronto, which named Julia Foster CMO in June.

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

Here's how to market a brand successfully in a Twitter bio.

It Ain't Easy Being a Green Marketer

It Ain't Easy Being a Green Marketer

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.

Relevance Is the "Sole" of Finish Line's Remarketing

Relevance Is the "Sole" of Finish Line's Remarketing

How the athletic footwear retailer applied its email remarketing tactics to Facebook.