Rapp-Collins to Take Over Adobe Systems Management

Share this article:
Adobe Systems Inc., San Jose, CA, has selected Rapp-Collins Worldwide, New York, to handle direct response marketing and database management for all products in North America, Europe and the Pacific Rim.


The assignment includes upgrade, lead-generation and cross-selling programs. Adobe cited the agency's worldwide capabilities as one of the determining factors in its decision to award it the work.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions