Rapp-Collins to Take Over Adobe Systems Management

Share this article:
Adobe Systems Inc., San Jose, CA, has selected Rapp-Collins Worldwide, New York, to handle direct response marketing and database management for all products in North America, Europe and the Pacific Rim.


The assignment includes upgrade, lead-generation and cross-selling programs. Adobe cited the agency's worldwide capabilities as one of the determining factors in its decision to award it the work.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.