Rapp Collins Healthcare Opens Doors

Share this article:
Direct marketing agency Rapp Collins Worldwide launched a specialty agency for healthcare.


Rapp Collins Healthcare, New York, is led by managing director Caroline Chilvers. She previously was executive vice president at Rapp Collins, handling most of the agency's healthcare clients. Chilvers, a five-year veteran at Rapp Collins, reports directly to Bob Horvath, president of the direct marketing group at Rapp Collins.


Rapp Collins Healthcare begins with a ready list of clients served by a staff of 40. The agency will extend existing client programs. Services include account management, brand planning, creative, database management, data analytics, interactive marketing and production.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.