Rapp Collins Creates CMO Title
Grossman previously was chief strategy officer for two years. His new title requires him to lead a team of Rapp Collins professionals in database marketing, analytics, brand planning and emerging media.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.