Rapp Collins Creates CMO Title

Share this article:
Rapp Collins Worldwide, New York, promoted Loren Grossman to the new position of chief marketing officer to lead the integration of the agency's different offerings.


Grossman previously was chief strategy officer for two years. His new title requires him to lead a team of Rapp Collins professionals in database marketing, analytics, brand planning and emerging media.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.