Random House Forms Electronic Book Unit

Share this article:
Random House, New York, said yesterday it would form a new unit dedicated to publishing and marketing electronic books.


The company, which is owned by Bertelsmann AG, Gutersloh, Germany, said it already has 20 titles earmarked for electronic distribution including both fiction and nonfiction titles.


Random House joins Time Warner and Simon & Schuster as the most recent conglomerate to form an e-book unit.


Among the works will be the memoirs of a New York dominatrix and a writer's search for a baldness cure.


Random House also said it will debut Modern Library e-books in the near future. The Modern Library program will feature 100 classic literature works from the company's bound-book backlist.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.