Rainmaker, Vitria Sign E-Marketing Services Pact

Share this article:
Rainmaker Systems Inc. yesterday signed a partnership agreement to incorporate the business process integration software of Vitria Technology Inc., Sunnyvale, CA, into its electronic-sales and marketing services.


Rainmaker, Scotts Valley, CA, expects Vitria's technology to help create a more seamless link with clients' business systems for enterprise resource planning, order management, sales and support automation and business-to-business e-commerce.


Rainmaker plans to launch services based on the new platform in the second half of the year.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.