Rainforest Alliance says: Follow the Frog

Share this article:
Rainforest Alliance says: Follow the Frog
Rainforest Alliance says: Follow the Frog

As part of the Rainforest Alliance's annual “Follow the Frog” week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.

To help save the rainforest—all you have to do, the video explains, is “follow the frog” by buying Rainforest Alliance Certified products (A little green frog is part of the Rainforest Alliance's official logo).

The Alliance encouraged its Twitter followers, of which there are more than 31,500, to share the video and “like” its Facebook page, where fans can read up on environmental news, get green tips, and sign up for a free four-month trial membership.

It's a simple campaign centered on smart, subtly branded content—and it gives viewers an easy way to feel good.

Check out more social campaigns and see how they rated:

Share this article:
close

Next Article in Social Media

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

Rollin' Social Media Strikes With the Sox

Rollin' Social Media Strikes With the Sox

Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.

LinkedIn Revamps Sales Navigator; Will Sell as Premium Service

LinkedIn Revamps Sales Navigator; Will Sell as Premium ...

Users were up, but page views were down in Q2 for the social business network, as CEO Jeff Weiner looks to increase revenue from premium products and ad sales.

Marketing Chatter: August 2014

Marketing Chatter: August 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.