Rainforest Alliance says: Follow the Frog

Share this article:
Rainforest Alliance says: Follow the Frog
Rainforest Alliance says: Follow the Frog

As part of the Rainforest Alliance's annual “Follow the Frog” week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.

To help save the rainforest—all you have to do, the video explains, is “follow the frog” by buying Rainforest Alliance Certified products (A little green frog is part of the Rainforest Alliance's official logo).

The Alliance encouraged its Twitter followers, of which there are more than 31,500, to share the video and “like” its Facebook page, where fans can read up on environmental news, get green tips, and sign up for a free four-month trial membership.

It's a simple campaign centered on smart, subtly branded content—and it gives viewers an easy way to feel good.

Check out more social campaigns and see how they rated:

Share this article:
close

Next Article in Social Media

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

When "Exceeding Expectations" Is an Understatement

When "Exceeding Expectations" Is an Understatement

The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association

App of the Week: Business Messenger

App of the Week: Business Messenger

Business Messenger lets users send and receive messages via their office number.

Tumblr to Offer Brand Image Analysis

Tumblr to Offer Brand Image Analysis

The Yahoo blogging network will track brand logos in posted photos and provide intel to marketers.