Raindance Buys InterAct Conferencing

Share this article:
In a consolidation of the Web and audio conferencing business, Raindance Communications Inc. has agreed to buy the assets of InterAct Conferencing LLC for $3.8 million in cash and $6.2 million in stock.


InterAct, Atlanta, is a reseller of Raindance's Web and audio services to more than 400 companies nationwide. The purchase will allow Louisville, CO-based Raindance to upgrade its technology and level of customer support, and boost its sales force by almost a third.


Once the acquisition closes by end of May, InterAct founder CEO Carolyn Bradfield will join Raindance as senior vice president of sales and marketing. She will report to Raindance president/CEO Paul Berberian.


A consequence of this acquisition will be the loss of Jack Blount as Raindance's chief operating officer. Blount has resigned to "pursue other opportunities."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.