There has been speculation about social networks slowly destroying the viability of e-mail as a marketing channel. I don't believe it. I think the e-mail marketing industry is quite capable of doing it to ourselves without external help. As a marketing channel, e-mail produces more ROI than any other. This hides several fundamental issues inherent in the e-mail ecosystem.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.