Most Recent Articles by Ragy Thomas
There has been speculation about social networks slowly destroying the viability of e-mail as a marketing channel. I don't believe it. I think the e-mail marketing industry is quite capable of doing it to ourselves without external help. As a marketing channel, e-mail produces more ROI than any other. This hides several fundamental issues inherent in the e-mail ecosystem.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...