Radiohead Plugs its New Album With Instant Messaging

Share this article:
Capitol Records band Radiohead will promote its new album, "I Might Be Wrong -- Live Recordings," using the band's GooglyMinotaur instant-messaging interactive agent.


Radiohead fans have been adding GooglyMinotaur to their instant messaging contact lists since June to receive information about the band. According to Capitol Records, GooglyMinotaur has been added to more than 387,000 instant messaging buddy contact lists.


Along with promoting GooglyMinotaur online through MTV.com and other Web sites, radio stations and online retailers, Capital Records is using GooglyMinotaur to drive offline Radiohead fans to the Internet. The instant-messaging agent will be featured in all print advertising, in-store point-of-purchase displays, and as part of an MTV2 television campaign for the live album.


Users can preview songs from "I Might Be Wrong," the band's first album of live recordings taken from last summer's tour. The content includes previously unreleased songs, live videos and new commercials.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.