Radio

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

News Byte: Pandora Debuts In-Car Advertising

News Byte: Pandora Debuts In-Car Advertising

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Better targeted radio ads in the medium's highest-rated environment is the company's aim.

Pandora's Audience Panorama

Pandora's Audience Panorama

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No static here: The online radio company dishes on how its audience segmentation capabilities.

Will Mobile Kill the Radio Star?

Will Mobile Kill the Radio Star?

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Depending on how you look at it mobile is the savior of radio. It's also arguably one of the causes of its slow demise.

Triton Digital launches targeted mobile advertising platform

Triton Digital launches targeted mobile advertising platform

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Triton Digital, a digital services provider for radio, launched an advertising platform designed to allow companies to target a mobile-only audience and monetize content, said Patrick Reynolds, EVP of marketing at Triton Digital.

Pandora founder talks targeting, advertising in keynote address

Pandora founder talks targeting, advertising in keynote address

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As internet radio content becomes increasingly targeted to individual musical tastes, marketers and advertisers can capitalize on that trend, said Tim Westergren, founder and CSO of Pandora Radio, during his March 27 morning keynote address at Re:Think, The Advertising Research Foundation's annual convention in New York City.

Cadbury fans 'keep team GB pumped' for the Olympics

Cadbury fans 'keep team GB pumped' for the Olympics

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Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.

Pandora's targeting model hard to parse

Pandora's targeting model hard to parse

If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.

Q&A: Bob Stohrer, CMO, Clear Channel Digital

Q&A: Bob Stohrer, CMO, Clear Channel Digital

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Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting.

Red Cross drives gift-giving

Red Cross drives gift-giving

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The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate.

Pandora expands ads' geo-targeting for political campaigns

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Internet radio company Pandora expanded on Nov. 18 advertisers' location-targeting abilities to include targeting by congressional district among other geographical areas.

LivingSocial radio ads: a disappointing step back for an advertising pioneer

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LivingSocial enters into advertising agreement with Clear Channel Radio. Does it make sense to advertise on such an antiquated platform?

Mastering 
the mix

Mastering 
the mix

With the explosion of media choices, today's consumers are everywhere at once — and yet, never in one place for very long.

TV, magazines most effective affluent marketing media: study

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Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn.

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

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To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.

Carat cuts global ad-spend growth forecast

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Carat shrunk its global advertising-spending forecast for this year by 0.7% on August 25. The Aegis Group-owned firm dropped its 2011 global ad-expenditure forecast to $481 billion, representing growth of 5% compared with last year, because of economic and political instability and natural disasters.

Ford targets black women in Focus campaign

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Ford Motor Co. launched a national campaign promoting the 2012 Ford Focus to black women on April 11. The "Inner Child" effort campaign features digital, TV and radio components and collects consumer data for remarketing. The campaign was created by The UniWorld Group, Ford's African-American advertising AOR since 1986.

Cox signs TargetSpot for Web radio ad placement

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Cox Media Group, a subsidiary of media giant Cox Enterprises, signed TargetSpot on April 6 to place ads on its Internet radio properties. TargetSpot will feed 10- to 15-second ads into the streams of 82 Cox radio stations in 19 markets.

RGF supports b-to-b efforts with consumer campaign

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RGF Environmental Group has launched a consumer campaign for its Guardian Air and REME air purification systems. HVAC Solutions, which had previously worked with RGF on direct sales and marketing efforts, helped to develop the campaign.

SNL Kagan predicts robust growth for online radio revenues

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Radio online revenues are expected to grow by double digits this year, totaling $441 million. The figure would represent a 12% year-over-year increase, according to a report by SNL Kagan, a financial data intelligence firm that specializes in media and communications. The firm predicts an even more robust increase next year, forecasting online radio revenue growth of 20%, year over year, to $530 million.

American Family integrated push has NBC, CBS, MSN as partners

American Family integrated push has NBC, CBS, MSN as partners

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American Family Insurance launched an integrated campaign this month with NBC Universal, CBS Radio, Katz Advantage and MSN.

Carolla podcast good test for ad effectiveness

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Shortly after I blogged on Adam Carolla's podcast launch earlier this year, he had a podcast expert on the show, discussing the various ways in which podcasts can be monetized. (The gentleman's name escapes me, and the show has since been taken down — please comment or write if you know who it was).

Stellar Media Potency Buyers

New list — Stellar Media Potency Buyers — Country Marketing — This file contains people who have responded to radio advertisements for male enhancement products. The amount spent ranges from $59.95 to $169.95. The file is 74% male.

How to tune in to direct response radio

How to tune in to direct response radio

"Radio doesn't work... we know, we've tried it." That the reception that I am used to receiving from clients.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...