QXL.com Buys Ricardo.de to Form Europe's Largest Online Auctioneer

Share this article:
U.K.-based QXL.com yesterday bought Ricardo.de, a German consumer-to-consumer and business-to-consumer online auction service, for $1 billion in stock, creating Europe's largest Internet auctioneer, according to reports.


The new operation will be called QXL Ricardo and will have 1.17 million registered users.


In addition to Germany, the company will operate in the Netherlands, Switzerland and the United States. It also operates a business-to-business Web site only in Germany.


QXL operates online auction sites in nine languages across Europe.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.