QVC, Target to Market Jewelry Line

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QVC has made a deal with Target Corp. to distribute its DRTV-marketed Diamonique Jewelry line in all Target retail locations, marking the first time that QVC has sold a fashion product wholesale.


Target will carry the Diamonique line in all jewelry display cases with the tag line "Diamonique Exclusively from QVC." QVC will begin airing promotions during its April programming to coincide with the in-store debut. Target will promote the jewelry in its national circulars and through in-store signs.


QVC claims to reach 77 million homes nationwide.


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