QVC Expands Infomercial Operations in Mexico

Share this article:
QVC Inc., West Chester, PA, said it would expand its infomercial operations in Mexico, adding more than 1,000 hours a year of infomercials and daytime DRTV spots to its schedule. The company previously aired about 4,100 hours a year of infomercials, a spokesperson said.

Its Mexican operation, named CV Directo, also opened its first retail store in the Mexico City that will stock items promoted in DRTV campaigns. The store has numerous video monitors that display the company's infomercial programs.

The retail store is intended for Mexican consumers who are limited in their purchasing flexibility because they do not possess credit cards. The limited use of credit cards has hampered QVC's Mexico operations in the past. CV Directo receives two-thirds of its orders on a cash-on-delivery basis.

CV Directo was launched in 1996 and now has infomercial programming on four channels owned by Grupo Televisa, the Mexican media giant.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US