Quotesmith.com Ringing In New Year With Campaign Launch

Share this article:
Quotesmith.com, the Internet's leading comprehensive insurance price comparison service, will unveil the first stage of a $100 million, three-year integrated marketing campaign with 30-second television spots during the Tournament of Roses Parade, The Rose Bowl and other college bowl games on Jan. 1 and 2.


The complete "Cool Site" campaign, created by BBDO Chicago, will roll out during the first quarter of 2000 and will include radio, print, direct marketing and Internet components. The ads will highlight the site's consumer-friendliness, featuring the surprised reactions of consumers who learn they can get free insurance quotes from more than 300 of the nation's top insurers from all 50 states. Quotesmith.com had previously been reaching potential customers through national radio and print ads.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.