Quokka Sports Debuts NCAA Tourney Site

Share this article:
Quokka Sports Inc. this week debuted www.finalfour.net, the official Web site for the Division I National Collegiate Athletic Association basketball championship tournament.


The content-rich site is loaded with articles and images and will use TotalCast coverage to give fans real-time access to play-by-play during the NCAA basketball tournament.


Internet-only video footage and Webcasting of all games will give users the ability to find content and games not on television.


Different sponsors will be featured on rich media gadgets on the site. Chip giant Intel will sponsor Video Jukebox, which features footage of NCAA tournaments from the past 20 years.


Quokka will give its advertising clients the opportunity to integrate their brand and message into various features on the site, spokeswoman Emily Greene said.


Greene would not comment on whether Quokka expects to turn a profit from the Web site.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.