Quintessential Impulse Buyers

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Quintessential Impulse Buyers

Andrews Wharton Inc.

Description: This file contains buyers that are always looking for deals and incentive-type offers. These consumers are attracted to deals and want to hear about in-store contests, sweepstakes, limited time promotions or buy-one-get-one-free offers. They subscribe to magazines and affinity clubs, watch and respond to infomercials and are the quintessential impulse buyers. These prospects are 54% female; their average income is $45,000.

Selects: 2,130,250 universe

Contact: Your list broker or Andrews Wharton Inc., 150 Broadhollow Rd., Melville, NY 11747

Phone: 631/470-4546

Fax: 631/470-5683

E-mail: rbrickley@andrewswharton.com

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