Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
American Express has partnered with Seamless, an e-commerce provider for restaurants, to offer discounts to members of American Express' Blue Savings Program, both companies said Dec. 8.
Taco Bell Corp. has named Brian Niccol its chief marketing and innovation officer, said Taco Bell spokesperson Rob Poetsch via email on Oct. 14. Niccol starts on Oct. 24 with the Yum! Brands-owned company.
Stephen Silverstein, CEO of Not Your Average Joe's restaurants, wanted a better, more comprehensive way to survey customers at the Massachusetts-based chain's 16 locations.
Kevin McKeefery talks with Frances Allen about Denny's "Always Open" marketing platform
David Salyers, VP of marketing for Chick-fil-A, explains why the company marketed its new Spicy Chicken Sandwich with an online reservation system, and how customers responded.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.